WHY?

Autobrag was created because the process of buying new cars needed to be improved. During the late 90’s the Internet started to make its way into the living rooms of Americans across the country. It seemed as if overnight the collective data of the universe had been placed on our PC monitors. With just a few clicks of a mouse and the punching of some keys, thousands upon thousands of pages of information became available on any topic.

This is when the new car buying process became liberated. No longer did people need to pickup a magazine or visit an auto dealer to get information. In all likelihood, the people working at these dealerships couldn’t provide the kind of detailed information a website possessed. The first phase was to make information on each auto manufacturer’s make and model available to the public. The pursuit of information on the EXACT car a consumer wanted coupled with the EXACT options was no longer a difficult task.

Then came the famous and eventually more infamous "dotcom bubble". Numerous companies received venture capital in the pursuit of staking their claim in the online world of automobile sales. There is no exact figure on the total financial losses of the industry but the flameouts and failures were catastrophic.

Most companies went bankrupt. However, a select few that were fortunate enough to have raised enough capital (or went public before the bubble burst) began to thrive. The second stage in the development of the auto industry online was to capitalize the millions of eyeballs that were looking for new cars on the Internet. Major auto websites figured out that they could make millions of dollars supplying LEADS to dealerships.

A potential car buyer went online and filled out information on what kind of car they were looking for (bells and whistles included). The auto website would then sell the lead to dealerships that contacted the potential car buyer. It was a win-win situation as the dealership made sales, the website sold leads, and the consumer found the car that he or she was looking for.

This system worked very well for about two years but then a few problems developed. The lead generation companies are beginning to see that some dealerships are moving away from buying leads. It makes sense because Internet users have had years to improve their skills. Why enter your information into a website when you can contact your local dealer directly? The business of selling LEADS becomes obsolete if dealerships realize they are paying for leads to be placed in contact with customers that would have purchased cars from them regardless.

We are now at the beginning of the third phase of the online auto world. There are two major companies that sell new cars directly on the Internet. One of them provides a No Haggle pricing policy as well as financing from a major institution. The other, negotiates prices with dealerships and tries to provide the best deal to potential buyers.

Autobrag is the first car price search engine on the Internet that is providing thousands of new car prices quoted from dealerships. These prices are what the new cars are actually being sold for. With just a few clicks, users can know exactly how much the market price for the new car they are looking for should be. They can choose to contact the dealership quoting the price or just print out the information to torment their local dealer. Our goal is to save people coming to our website a lot of time and money. We want people never to be intimated again when they walk onto that showroom floor.

For most people, buying a new car is the biggest purchase (outside of home buying) that they'll ever make. It is your hard earned money and now you have the ability to find the best deal on a new car with the help of Autobrag.

1) Search Autobrag for the make (brand of car) and model of the automobile that you are interested in. Or if you just want to see the best deals, you can search by make or by every make.

2) Compare the prices you find in our search engine and determine what the average discount (% under MSRP) should be for the auto you are interested in. We have taken the liberty of providing some useful information for you on the right side of the search results.

3) Once you see how much the price of the new car should be, the next step is to decide where to make your purchase. You can contact the dealer that provided the listing, or visit your local dealer. Regardless of whom you buy your next new car from, take the pricing information from Autobrag and ensure that you get the best deal.

If there are any questions please visit the Autobrag Blog and we will be happy to help.